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Keith Collins Rugs
Over the top comedy commercial built from client supplied audio. A weekly national podcast spot that would be impossible to ignore.
Deliverables
What We Built
- 011 master commercial, widescreen
- 021 master commercial, vertical cut for social
- 03Export package optimized for podcast ad breaks
- 04Thumbnail and still set for posting
Pipeline
How We Got There
01
Brief·Aligned goals, audience, and launch constraints with the client team.
02
Strategy·Built positioning, narrative arc, and rollout map for every channel.
03
Production·Designed and produced creative assets with platform-native variants.
04
Delivery·Packaged final outputs with clear specs and handoff documentation.
05
Distribution·Deployed across channels and supported launch optimization.
Case Study Media
The Output
Master commercial, widescreen edit.
The legend entrance: a rug moment framed like a heavyweight champion.
The hero product reveal: detailed close ups of the rug craft and texture.
The chaos beat: rugs flying behind a speeding car for maximum absurdity.
The emotional punchline: a customer literally falling in love with a rug.
The street spectacle: a tiger owning the runway on a rug in broad daylight.
Visual language: cinematic lighting, bold framing, and exaggerated moments.
Credits
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Creative LeadDarion R. Harris (LightGod)