Back to Case StudiesMusic Release Systems
CharliBereal x Deathrow Records Campaign
Full campaign system for major label release including cover art and motion design for streaming and social.
Deliverables
What We Built
- 01Chocolate Woman cover art
- 02Motion animation package
- 03Social rollout assets
Pipeline
How We Got There
01
Brief·Aligned goals, audience, and launch constraints with the client team.
02
Strategy·Built positioning, narrative arc, and rollout map for every channel.
03
Production·Designed and produced creative assets with platform-native variants.
04
Delivery·Packaged final outputs with clear specs and handoff documentation.
05
Distribution·Deployed across channels and supported launch optimization.
Case Study Media
The Output
Primary cover art for Chocolate Woman single.
Motion animation for social and streaming placements.
Credits
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Creative LeadDarion R. Harris (LightGod)